Communication plan

Communication in research projects - 

Download the PDF for the communication plan template here (two pages)!

Download PDF for communication overview

At the bottom of this page you will find an overview of the communication surfaces the communications advisor has access to 

Communication responsibility

Communication responsibility follows case responsibility and the line principle. The person responsible for the case is responsible for informing and communicating about the case within and outside the organization, or delegates responsibility. This means that all project managers for studies are themselves responsible for communication internally and externally. Assistance is available from a communications advisor.

Communication responsibility in practice
The responsibility for communicating about a matter lies with the unit that has professional responsibility. Communicating can, for example, mean creating a matter together with the communications advisor, which can be shared on the intranet or holding a thematic meeting. To get the matter out in digital media, internally and externally, assistance is provided by the communications advisor.

Communication

Communication is a tool like any other tool. To achieve desired results, communication must be integrated early in the work processes.

A communication plan with tentative dates should be prepared for each project, in collaboration with the communication advisor. See "milestones for communication in projects".

During each project, which includes patients, particularly suitable patients shall be registered in order to be contacted at a later date, for media purposes, etc. This shall be in accordance with GDPR.

At each milestone, the project manager must assess whether it is appropriate to release information before contacting a communications advisor to implement measures, such as updating the website, preparing a press release, newsletter content, taking photos, preparing illustrations, SoMe posts, etc.

Before each publishable finding and major publication , the author or project manager must, as far in advance as possible, provide the communications advisor with a text basis for a press release and communication in preferred, available channels. This will be published after blackout dates.

Posts in social media (SoMe) are tagged with, for example, #remedysenter and #rmd #rmds and other tags for searchability.

Here are measures that are being assessed as needed. Please see the communication overview for ideas for measures beyond those that follow the project.

Communication in projects

Steps in the communication plan, for each of the points:

1. Define your goal. What are you trying to achieve?
   1. What should the end result be?
   2. Define this BEFORE you start crafting messages or thinking about tactics.
2. Select the target audience
   1. Who are you communicating with? Who needs your information?
3. Define your purpose!
   1. What do you want the recipients to do?
      1. Is there an action you want them to take or a (major) change they need to make?
   2. Choose your channels
      1. What channels do those you want to reach use? See the channel overview in the note "Communication overview REMEDY"
   3. Create your core messages
      1. What do you want your target audience to remember best? What is the most important thing to focus on?
      2. Stick to a maximum of 1-3 main messages that you will convey in various initiatives
   4. Execute – Create and use stories, media pitches, FB posts, etc. with the most important first, and then decreasing necessity
      1. Check that linked websites are up-to-date and understandable (processing texts, etc.)
   5. Evaluate efforts and impact – use the lessons learned for the next communication effort

1. Define your goal. What are you trying to achieve?
   1. What should the end result be?
   2. Define this BEFORE you start crafting messages or thinking about tactics.
2. Select the target audience
   1. Who are you communicating with? Who needs your information?
3. Define your purpose!
   1. What do you want the recipients to do?
      1. Is there an action you want them to take or a (major) change they need to make?
4. Choose your channels
   1. What channels do those you want to reach use? See the channel overview in the note "Communication overview REMEDY"
5. Create your core messages
   1. What do you want your target audience to remember best? What is the most important thing to focus on?
   2. Stick to a maximum of 1-3 main messages that you will convey in various initiatives
6. Execute – Create and use stories, media pitches, FB posts, etc. with the most important first, and then decreasing necessity
   1. Check that linked websites are up-to-date and understandable (processing texts, etc.)
7. Evaluate efforts and impact – use the lessons learned for the next communication effort